Release Orchestration is the management, direction, and automation of a software release (or Go-Live) process. All the steps, checks, gates, and validations involved in a typical software release can be managed by a Release Orchestration system like Vamp. Steps can include a certain percentage of visitors, and/or a specific visitor-segment using OSI Layer 7 elements, such as geolocation, device type, headers, cookies, or IP addresses.